The minds behind every brand and project
The Dream Team
We transform ideas into brands with a well-thought-out identity, strategy, and aesthetic. We are a boutique marketing and design studio in Paraguay, specializing in branding, digital content, campaigns, and social media management. We are driven by strategic vision, attention to detail, and purposeful creativity, creating experiences that inspire and connect with people.
The dragonfly
OUR SYMBOL
The dragonfly symbolizes transformation, vision, and evolution—values that define who we are at The Creative Studio. It embodies change, creativity in motion, and the ability to adapt with lightness and precision. Throughout history, it has been linked to prosperity, success, and balance—qualities we believe are essential for building strong, purpose-driven brands. They say seeing a dragonfly brings good luck in business… we like to think it also sparks great ideas.
Ale Maldonado Hiestand
Founder and creative director. With over eight years of experience in marketing, business strategies, and digital transformation, she brings a comprehensive vision that combines creativity, aesthetic sensitivity, good taste, attention to detail, strategic focus, and the ability to generate real impact through innovative solutions for brands seeking to grow and differentiate themselves.
María Laura Berdén
Co-founder and digital strategist. With experience in agencies, digital marketing, and design, she brings freshness, dynamism, and strategic vision to every project. Passionate about creating authentic content and planning and executing campaigns that connect brands with their audiences in a genuine and effective way.
